Capturing the essence of Sydney at ATP

As of Friday, 1 July 2011, Australian Technology Park Precinct Management Limited (ATPPML) will be changing its name to Australian Technology Park Sydney Limited (ATPSL).

This new branding captures the true essence of Australian Technology Park, incorporating ATPSL’s various business areas including Conference and Events, Property and Eveleigh Market. The name change promotes the park as a destination of choice for both business and events, demonstrating what Sydney is all about and what it has to offer.

As part of the name change, ATPSL will be implementing a brand strategy to promote the park as a vibrant and innovative destination with the new name bringing coherence to the services we offer.

Roy Wakelin-King, Managing Director of ATPSL, says, “The name change and accompanying brand strategy is an exciting and significant development for Australian Technology Park and will be an excellent tool to promote the Park as an innovative place to do business.”